Learn how brands like Four Sigmatic and Harry’s built multi-million dollar brands by building a unique customer experience, leveraging consumer psychology.
"Want to see examples of these principles at work, explaining what works and what doesn't? This book brings it all together, with screenshots, to-dos, and explanations."
COO at Northwoods and 3x CXL Instructor
❌ Customer acquisition costs are rising steadily, day by day, eating up your margins.
❌ Acquiring customers is easy, but retaining them is HARD.
❌ Instead of being seen as the premium brand, you’re just another item on the shelf.
As uncomfortable as it may be to face, the problem usually boils down to one core issue...
Your customer experience.
Stats are clear on this: 84% of users are willing to pay more for a better customer experience. This year, it has overtaken price and product as the main brand differentiator.
So, if your customer experience is anything less than amazing, you're losing out on a TON of customers and automated, recurring revenue.
But It's NOT your fault... because no one is using:
⌲ The Value-based Anchoring to get rid of pricing objections, all at once.
⌲ The Decoy Effect to get people to go for the plan you want, when you want it.
⌲ The Distinctive Familiarity Bias to blow competitors out of the water
And this is EXACTLY how you can make it happen:
DTC brands like Harry's, Four Sigmatic, Dollar Shave Club, Madison Reed, and Casper experienced fast digital growth thanks to their ability to deliver a stellar customer experience.
And you don't get there by applying a few tactics here and there.
BUT it's about learning the principles driving their growth.
That's why I extracted those directly from their websites so that you can understand how they leverage consumer psychology principles, sometimes without even knowing it.
Learning has never been so easy.
A simple to-do checklist is included at the end of each of the 40+ consumer psychology principles.
This way, you can start applying everything you learn the same day you read it.
Each principle has three, five, sometimes even ten examples so that you can always come back to see exactly how these brands are doing it differently.
This is just another boring textbook on consumer psychology or conversion tactics, BUT a practical resource that you can come back to again, again, and again as you’re working on your own brand.
"I have worked with a dozen CPG e-Com brands and have always relied on Marco's insights to improve conversion rates, and revenue growth. He's a consumer psychology machine."
- Jorge Inda Meza
CMO Reimagine Wellness, Inc. Ex-Procter & Gamble, AB-InBev
"Marco's approach to consumer psychology helped us shorten the timeline by 90%, going
well beyond our yearly goal in just one month."
- Chris Manderino, CPG Founder of Lyfefuel
"He's the best guy I've ever worked with when it comes to CRO and consumer psychology and now, he packaged all his expertise in one handy, incredible resource."
- Isaac Rudansky, CEO of the #1 PPC company of 2021 by Digital.com. Author of the best-selling Google Ads training course, with 179,101 students enrolled worldwide.
Everything covered in the book is based on three core consumer psychology pillars:
People look for the minimum amount of effort possible to achieve their goal, and that’s why the ratio between your product (value), which helps them achieve their goal, and the process to get it (delay) should always be positive.
In this section, you’ll learn which are the psychological principles driving user’s motivation leveraging emotions, colors, images, and more.
Friction is anything that prevents the customer from taking action. It’s generated by all the hoops the visitor must jump through to complete the conversion goal.
A frictionless experience is the second pillar to build an amazing customer experience.
Proof is foundational to the user's motivation. Especially during the COVID-era, having a trustworthy website means dominating your niche for years to come.
My name's Marco and I’m the founder of Relentless Systems, where we help CPG brands craft high-converting product pages and subscription offers, using consumer psychology principles.
Pretty early on, I realized almost all successful people have one thing in common.
They know exactly what they're good at and they build businesses around those skills.
Usually, these kinds of skills get picked up by accident and they don't even realize how lucrative they can be until years later.
And after years of my own dead ends and career changes, I finally figured out I was great at helping CPG companies scale—fast.
Now, I want to share my consumer psychology secrets with the rest of the world and I've put them all inside this book.