Leverage a proven framework to craft high-converting product pages, through blue ocean positioning, top-notch UX, and untold consumer psychology secrets that you can apply today.
"He's the best guy I've ever worked with when it comes to crazy-converting product pages and now, he packaged all his knowledge into one, powerful resource."
CEO of the #1 PPC company of 2021 by Digital.com. Author of the best-selling Google Ads training course.
❌ Customer acquisition costs are rising steadily, day by day, eating up your margins.
❌ Getting visitors is easy, but converting them is hard.
❌ Instead of being seen as the premium brand, you’re just another item on the shelf.
As uncomfortable as it may be to face, the problem usually boils down to one core issue...
Your Product Pages.
Stats are clear on this: 84% of users are willing to pay more for a better customer experience, and your product pages showcase your brand experience.
So, if they don't clearly communicate the value of your product through effective product positioning, and consumer psychology principles, then you're leaving a TON of revenue on the table.
But It's NOT your fault... because no one is using:
⌲ The Value-based Anchoring to get rid of pricing objections, all at once.
⌲ The five types of product images that you'll ever need for your pages.
⌲ The Conversion equation, to make the right CRO choice every time.
And this is EXACTLY how you can make it happen:
DTC brands like Harry’s, Four Sigmatic, Dollar Shave Club, Madison Reed, and Casper experienced fast digital growth thanks to their ability to deliver a stellar customer experience.
And you don’t get there by applying a few tactics here and there.
BUT it's about learning the principles behind the perfect subscription offer.
That's why I extracted those directly from their websites, so that you can understand how they leverage consumer psychology principles to build their offer, sometimes without even knowing it.
Learning has never been so easy.
A simple to-do checklist is included at the end of each of the 40+ consumer psychology principles.
This way, you can start applying everything you learn the same day you read it.
Each principle has three, five, sometimes even ten examples so that you can always come back to see exactly how these brands are doing it differently.
This is just another boring textbook on consumer psychology or conversion tactics, BUT a practical resource that you can come back to again, again, and again as you’re working on your own brand.
"I can't believe Marco is sharing his entire framework with you. This will yield powerful
results for your brand, just like it did for us. "
- Chris Manderino, Founder of Lyfefuel
"His framework is one of the most effective I've seen in the entire CRO industry in a while, and I've been in this industry for decades. This resource is just a no-brainer."
- Fred Pike, COO at Northwoods and 3x CXL Instructor
"I have worked with a dozen CPG e-Com brands and have always relied on Marco's insights to craft high-converting product pages. He's an E-commerce genius."
- Jorge Inda Meza
CMO Reimagine Wellness, Inc. Ex-Procter & Gamble, AB-InBev
Everything covered in the product page handbook follows the same exact structure I've been using to skyrocket revenue for my clients:
In the first part, I talk in-depth about how the future of E-commerce is going to look like, the ONE formula you'll ever need to make CRO decisions, and the framework we're going to uncover.
A high-performing above-the-fold is vital, because that's exactly what your visitor is going to see in the first five seconds of his visit, and in this section, we're going to break down how the perfect above-the-fold looks like.
Now that you got your foot into the door, the real sale starts. In this section, we're going to see how you can blow the competition out of the water, get rid of pricing objections, and build trust with your audience effortlessly.
My name's Marco and I’m the founder of Relentless Systems, where we help CPG brands craft high-converting product pages and subscription offers, using consumer psychology principles.
Pretty early on, I realized almost all successful people have one thing in common.
They know exactly what they're good at and they build businesses around those skills.
Usually, these kinds of skills get picked up by accident and they don't even realize how lucrative they can be until years later.
And after years of my own dead ends and career changes, I finally figured out I was great at helping CPG companies scale—fast.
Now, I want to share my consumer psychology secrets to craft high-converting product pages with the rest of the world and I've put them all inside this book.