Learn how brands like Dollar Shave Club and Winc built multi-million dollar subscription brands grounded on consumer psychology principles, lowering customer acquisition costs by 10x, attracting funding rounds like a magnet, and automating lifetime recurring revenue.
"I've worked with multi-billion dollar companies and been an advisor to multiple startups, but I've never met someone with such a deep understanding of how subscription offers work. This resource is going to do wonders for E-com founders."
CMO Reimagine Wellness, Inc. Ex-Procter & Gamble, AB-InBev
❌ Visitors leave your website because they think your price is too high, even when it’s NOT.
❌ Acquiring customers is easy, but retaining them is HARD.
❌ Instead of being seen as the premium brand, you’re just another item on the shelf.
As uncomfortable as it may be to face, the problem usually boils down to one core issue...
Your subscription offer.
Stats are clear on this: 75% of DTC brands are expected to offer a subscription by 2023.
So, if you're not going to have a solid subscription offer, grounded on psychological cues ingrained in the consumer's mind, you won't stay here for long.
But It's NOT your fault... because no one is using:
⌲ The Decoy Effect to get people to go for the plan you want, when you want it.
⌲ Intrinsic motivators to make your customers feel unique
⌲ The Distinctive Familiarity Bias to blow competitors out of the water
And this is EXACTLY how you can make it happen:
DTC brands like Winc, Harry’s, Dollar Shave Club, Four Sigmatic built multi-million dollar brands thanks to their ability to keep their acquisition costs low and the lifetime value high.
And you don’t get there by applying a few tactics here and there.
BUT it’s about learning the principles behind the perfect subscription offer.
That’s why I extracted those directly from their websites, so that you can understand how they leverage consumer psychology principles to build their offer, sometimes without even knowing it.
Each section has three, five, sometimes even ten examples so that you can always come back to see exactly how these brands are doing it differently.
This is just another boring textbook on memberships or conversion tactics, BUT a practical resource that you can come back to again, again, and again as you’re working on your own brand.
Learning has never been so easy.
A simple to-do checklist is included at the end of each of the four main sections.
This way, you can start applying everything you learn the same day you read it.
"I've been working with E-com brands for more than ten years, but I've never seen someone who could break down how a subscription offer works, and then apply it on its own."
- Isaac Rudansky, CEO of the #1 PPC company of 2021 by Digital.com. Author of the best-selling Google Ads training course, with 179,101 students enrolled worldwide.
"He helped us shorten the timeline by 90% with high-converting product pages. After reading this book, I can only imagine the effects it's going to have on your retention rates."
- Chris Manderino, Founder of Lyfefuel
"I’ve been blown away by the level of insights he shared in the handbook. I can just imagine the impact this is going to make on the entire CPG industry."
- Fred Pike, COO at Northwoods and 3x CXL Instructor
The ultimate resource for ambitious E-com founders who want to build their own subscription offers to retain customers for life.
The homepage must be customized in order to optimize retention rates and get more subscribers, and in this section, you'll see how.
This is the gear that puts everything else in motion. Without a compelling membership, every attempt of yours will fail.
The product page is your brand showcase, but if you're not willing to take the leap to exchange qualified subscribers with one-time customers, then you're not going to own your niche.
Checkout steps must be optimized to make sure you get more subscribers instead of one-time customers, and I've covered it all in this section.
While the ability to build products and marketing them are two widely known business skills, price is still fairly unknown to many.
In this section, you'll see which pricing structures you should avoid, how you can use consumer psychology and tech tools to get long-term subscribers.
My name's Marco and I’m the founder of Relentless Systems, where we help CPG brands craft high-converting product pages and subscription offers, using consumer psychology principles.
Pretty early on, I realized almost all successful people have one thing in common.
They know exactly what they're good at and they build businesses around those skills.
Usually, these kinds of skills get picked up by accident and they don't even realize how lucrative they can be until years later.
And after years of my own dead ends and career changes, I finally figured out I was great at helping CPG companies scale—fast.
Now, I want to share my subscription offer secrets with the rest of the world and I've put them all inside this book.